1) Deliver Value.
It never ceases to amaze me when I am coaching and building a webinar for a new client when they say "I don't want to give too much away..." and they MEAN IT!
Listen, you have to deliver valuable content consistently!
YES - FOR FREE!!
When you go to google and you are looking for something, do you PAY?
No, is it all REALLY free!
No, I pay to advertise and you probably do too but its free to the end user.
When you do a Webinar, on any subject, choose what you are going to talk about - ONE TOPIC or area of a particular topic and then, go crazy on the details about that ONE thing!
2) Build an Audience.
Whether you use one or many different platforms the main GOAL is to BUILD AN AUDIENCE.
Chose not only how you feel the most comfortable, but perhaps the most important is to look at what medium your audience is using and where they are located; Podcast, Vlog, Blog, Social Media Groups.
3) Listen to your Audience!
When doing your Webinar and we talk about this in more details in the manual. Listen to your audience, listen and pay attention to the questions being asked.
4) Record similar needs, struggles and pain points.
Record the questions, those are the pain points that you need to have solutions for
5) Create an outline that provides the solution
As questions become repetitive, they become content for a solutions program.
6) Drive traffic to a LIVE Webinar
Use every means possible, email, Facebook posts, Facebook Ads, Sidebars, chat - FILL the room. You will get about a 30% show-up rate.
7) Provide incredible value
Do you see a thread here on this whole VALUE thing?
Don't be afraid, deliver ALL you got on that ONE subject. Like going all out on one chapter of a 6 or 7 chapter book - there is still SO MUCH MORE...
8) Convert the solution into sales!
Since you have broken it down and deliver maximum value in ONE area of what you have to offer, now imagine how more there is ...